CRM Analytics

13 Mei – 26 Mei 2025 · Nasional · Updated 08:30 WIB

Total Customers

2,48 Jt

+5,8%

loyalty database

New Customers

84.200

+9,2%

30 hari

Returning Customers

312.400

+6,1%

repeat buyers

Average LTV

Rp 1,28 Jt

+4,4%

rata-rata

Customer Drop-off Prediction

Student & Young Professional6.240

frekuensi belanja turun

Parent with Kids3.820

tidak aktif 60 hari

Self-Improvement Readers2.940

belum ada next read campaign

Novel Romance Readers1.860

CTR campaign turun

Loyalty & Cohort Retention

Bronze22% revenue

820.000 customers

Silver28% revenue

460.000 customers

Gold41% revenue

210.000 customers

Jan 2025 cohort21% M6

64% M1 customers

Propensity & Tier Migration

Self-Improvement Active Readers

86/100

Bundle Next Read

Parent with Kids

78/100

Buku Anak + Stationery

Bronze → Silver

12.400

loyalty booster

Silver → Bronze

2.180

downgrade risk

AI Recommendations

Prioritas
01

Kirim campaign reaktivasi ke 6.240 pelanggan risk.

AI Action
02

Buat bundle Self Improvement untuk propensity score >80.

AI Action
03

Promo Buku Anak + Stationery untuk Parent with Kids.

AI Action
04

Loyalty booster untuk pelanggan hampir naik tier.

AI Action

AI Insights

Diagnostic + Predictive

AI Diagnostic

AI mendeteksi penurunan repeat purchase pada segmen Student & Young Professional sebesar 8% dalam 30 hari terakhir.

AI Predictive Insight

Segmen Self-Improvement Active Readers punya propensity beli ulang tertinggi untuk bundle next read.